Picture
Marlboro Lights 5's
I have always been a fan of sachets. And in the Philippines, it seems that every product out there has its own sachet equivalent from toothpaste, shoe cream, soy sauce, cooking oil, shampoo, and everything else you can think of.
Marlboro Lights 5's (also comes in Marlboro Red 5's), the latest I've found most interesting and which is a very cool innovation by far.
 
Photos from here

Picture
40 sachets per ream
Why I Love:
-Affordable enough for those who want to try Marlboro and not have to buy the whole pack (sari-sari stores sell at PHP 10-12 per sachet)
-Perfect for those in denial and think they have 'quit smoking' but cheat once in a while
-Good give-away for staff members and friends
-For men, it can fit into the pockets and need not worry about getting bulky in the pants
-Packaging looks clean and classy

Of course, real smokers will still opt to buy the pack or by the ream to get the most value for money. But still kudos to PMI for this interesting product..first of its kind. Let's see if others follow suit.